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More often that not, bright ideas come from the simplest and most mundane thoughts. Take Sara Blakely, who one day cut the feet off her pantyhose—she made them into a bodyshaper for her to look good in her jeans. I’m sure this idea has crossed our minds, but Blakely had the foresight to have it patented, which led to a demo presentation at Neiman Marcus.
Obviously, sales went up. All the more when Oprah Winfrey included it in her “Favorite Things” and Hollywood celebrities like Tyra Banks, Kim Kardashian, Jessica Alba, Katherine Heigl and Cameron Diaz shared that it’s their secret to looking fit and sexy. From there, Spanx became a household name.
Unfortunately, we in the Philippines had to hoard Spanx when we’re in the USA or have it shipped at a costly price. But that’s in the past now, as Spanx is now available locally at Rustan’s.
Take your pick from over 150 body-slimming products:
• Ladies who are not so blessed with nice legs should try Higher Power, a thigh tamer to keep the bulges at bay. Put them on under your leggings to achieve slimmer looking legs.
• Don’t you just hate bra lines? Spanx’s latest invention, the Bra-llelujah is a bra that has straps and the back made out of soft hosiery, so it feels and looks like second skin on you.
• For those with little bulges on the torso and thigh areas, the Hide and Sleek line is able to slim and smoothen. Available in a variety of styles: camisoles, shaping panties and body suits, thigh-smoothers, girl shorts, and more.
• You may need a little help in losing a few more inches. Get a little closer to your goal with Slim Cognito. They’re seamless body shapers that come in body-shaping camisoles, panties, mid-thigh shapers, and bodysuits.
Spanx is exclusively distributed by Rustan Marketing Corporation and available at Rustan’s Department Stores in Makati, Shangri-la and Alabang.
Obviously, sales went up. All the more when Oprah Winfrey included it in her “Favorite Things” and Hollywood celebrities like Tyra Banks, Kim Kardashian, Jessica Alba, Katherine Heigl and Cameron Diaz shared that it’s their secret to looking fit and sexy. From there, Spanx became a household name.
Unfortunately, we in the Philippines had to hoard Spanx when we’re in the USA or have it shipped at a costly price. But that’s in the past now, as Spanx is now available locally at Rustan’s.
Take your pick from over 150 body-slimming products:
• Ladies who are not so blessed with nice legs should try Higher Power, a thigh tamer to keep the bulges at bay. Put them on under your leggings to achieve slimmer looking legs.
• Don’t you just hate bra lines? Spanx’s latest invention, the Bra-llelujah is a bra that has straps and the back made out of soft hosiery, so it feels and looks like second skin on you.
• For those with little bulges on the torso and thigh areas, the Hide and Sleek line is able to slim and smoothen. Available in a variety of styles: camisoles, shaping panties and body suits, thigh-smoothers, girl shorts, and more.
• You may need a little help in losing a few more inches. Get a little closer to your goal with Slim Cognito. They’re seamless body shapers that come in body-shaping camisoles, panties, mid-thigh shapers, and bodysuits.
Spanx is exclusively distributed by Rustan Marketing Corporation and available at Rustan’s Department Stores in Makati, Shangri-la and Alabang.
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