Understanding Asian Skin

Pond’s, as a testament to its dedication to the Asian market, recently opened the doors to its latest Institute in Shanghai. Securing its place as the leading beauty brand in Asia, the multinational brand has brought its research of Asian skin closer to home. Loaded to the brim with world-class scientists and technicians – all with miraculously clear skin, the Pond’s Institute is well equipped to continue its mission of the innovative and dedicated development of only the best in skin care.

“Pond’s has a rich history as the number one beauty brand,” says David Steele, global vice president of the Face Care Category for Unilever. “We always tried to listen to women and understand their needs and deliver superior products with proven results.” This faithfulness to consumers has led the brand to establish another state-of-the-art Pond’s Institute in the bustling city of Shanghai. “Asia is extremely important to us and that is why we are here,” Steele explains. “We have two roles here at the Pond’s Institute. The first is to understand skin and the biology of skin so deeply that they can create solutions that really work. The second role is to understand our consumers, to understand what their skin problems are and deal with them.”

However, in true form, the beauty brand takes things one step further, with Steele saying, “Part of our role is not only to understand those skin problems, but how they make people feel.” This search for understanding leads to an in-depth and heartfelt knowledge of the women who use Pond’s products, from oil-plagued teenagers to wrinkle-fighting matrons. Elizabeth Kim, senior claims manager of Face Care for the Global Pond’s Institute furthers this by adding, “It is our mission here to deliver superb products that deliver what is promised. We also deliver from the best in the world: the best technology in combination with our consumer insights.”

A clear example of the technology that puts Pond’s at the forefront of beauty brands is its Image Device that is able to see past the upper levels of the skin and capture pictures of the dark spots of melamine that hover underneath. This technology has led the way to products that target the specific skin problems that Pond’s has uncovered.

As whitening has become the latest trend in beauty care, there has been an influx of products that promise miraculous results, jumping from one skin tone to another. However, David Steele advises against this. “What these products do is bleach your skin, which ultimately does more damage to it. Here at Pond’s we strive to provide women with products that allow your skin to achieve its maximum lightness in a way that is healthy.”

This commitment to nurturing skin to achieve results has led the Pond’s team to develop “the most complete skin whitening solution there is”, according to Steele, called Pond’s flawless white. The range of products includes the Deep Whitening Facial Foam, Visible Lightening Daily UV Cream, and Re-Brightening Night Treatment Cream, as well as the specially formulated Light Infusing Under-Eye Cream to combat dark circles and raccoon eyes, Vitamin Soaked Lightening Mask, which helps the deep absorption of essential nutrients, and Pond’s newest and most effective Anti-Spot Serum that eradicates the most stubborn dark spots even before they surface. Developed with a mélange of powerful ingredients called VAO-B3, the flawless white range promises an even skin tone and a radiant looking youthful glow.

After 150 years of dedicated service, Pond’s is now launching a virtual Pond’s Institute at www.pondsinstitute.com which women can access and glean information from in the comfort of their own homes. Updated with the latest of their products, articles about global trends in skin care, expert advice, and a glossary to help the average Jane come to terms with what goes onto her skin.

source: http://www.mb.com.ph/
By CHERRY TAN

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